Market Research Executive apprenticeship (Level 4)
The level 4 apprenticeship for research teams and agencies: designing research, collecting and analysing data, and turning it into insight that decisions get made on. Funding band £8,000. Delivered remotely across England by The Marketing Trainer.
The Marketing Trainer is the trading name of Game-On Coaching Limited (company number 09946328), listed on the Apprenticeship Provider and Assessment Register under UKPRN 10092406 and approved by the Chartered Institute of Marketing to deliver its qualifications.
We deliver the Multi-channel marketer (level 3) apprenticeship fully remotely, to employers anywhere in England. Our base is in Coventry; your apprentice trains from your workplace.
We are an approved CIM apprenticeship provider and embed the CIM Level 3 Foundation Certificate in Marketing into the Multi-channel marketer (level 3) apprenticeship, so apprentices finish with both the apprenticeship and a Chartered Institute of Marketing qualification.
Ofsted inspected us on 19 May 2026 and judged us to reach the Strong standard for Achievement and Curriculum and teaching. Read our Ofsted report card.
In 2025/26, 92% of our apprentices achieved their apprenticeship — 34 of 37 — against a national average of 65%. All 34 who achieved gained a merit or distinction, and 62% achieved a distinction. See how we worked those figures out.
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What is the Market research executive apprenticeship?
A level 4 apprenticeship standard (ST0883) that trains someone to plan research, gather and analyse the data, and report what it means.
A market research executive works on research projects from brief to debrief: choosing a method, designing questionnaires and discussion guides, running fieldwork with digital and non-digital tools, cleaning and analysing the results, and presenting findings a client or a board can act on. It suits an analytically minded candidate who likes data and people in equal measure, and an employer that wants research capability in-house rather than bought in each time.
We deliver the Multi-channel marketer (level 3) apprenticeship fully remotely, to employers anywhere in England. Our base is in Coventry; your apprentice trains from your workplace.
The standard itself is published by Skills England: Market research executive (ST0883) .
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Level 4Market Research Executive
15–18 months
Build in-house research capability that supports better decisions. Develops research planning, data collection, analysis and reporting.
What they'll learn
- Research planning and design
- Data collection and analysis
- Insight generation and reporting
- Supporting data-led decisions
Qualification
No CIM qualification — this programme leads to the Level 4 Market Research Executive apprenticeship standard only.
Cost
Fully funded (100%) for under-25s. Age 25+: ~£400 co-investment (5%). Levy payers use their levy.
Is this the level 4 Marketing executive apprenticeship?
No. They are different standards. Marketing executive (ST0596) is a level 4 marketing generalist standard with a £6,000 band, and The Marketing Trainer does not deliver it.
Market research executive is the research specialist’s route. If what you need is a level 4 marketer who plans and runs campaigns, we would rather tell you that than enrol you on a standard that does not fit the job. For a marketing generalist we deliver the level 3 Multi-Channel Marketer apprenticeship, with a CIM qualification embedded. The funding bands page lists every marketing standard, its level and its band, and which ones we run.
What does it cost?
The funding band is £8,000. Levy-paying employers pay it from their levy account; other employers pay 5%, £400 at the full band, and the government pays the rest.
Some apprentices are fully funded depending on their age and circumstances. The cost of a marketing apprentice explains the rules and the incentives that offset the salary; its worked examples use the level 3 band, so scale the co-investment line to £8,000 for this one.
Common questions about the Market research executive apprenticeship
What level is the Market research executive apprenticeship?
Level 4, equivalent to the first year of a degree. It is a specialist research standard, reference ST0883, not a general marketing one.
What is the funding band for the Market research executive apprenticeship?
£8,000. Levy payers pay it from their levy account; other employers pay 5% of the price, £400 at the full band, and the government pays the rest, with some apprentices fully funded depending on age and circumstances. How apprenticeship funding works.
Is this the same as the level 4 Marketing executive apprenticeship?
No. Marketing executive (ST0596, funding band £6,000) is a generalist marketing standard at level 4 that The Marketing Trainer does not deliver. Market research executive is about designing research, collecting and analysing data and turning it into insight. If you want a level 4 marketing generalist, we will say so rather than enrol you on the wrong standard. Compare the marketing standards and their bands.
How long does the Market research executive apprenticeship take?
Between 15 and 18 months with us, including the end-point assessment. Apprentices spend at least 20% of their working hours on off-the-job training, all of it delivered remotely.
Does it include a CIM qualification?
No. The CIM certificate we embed belongs to the Multi-channel marketer programme. This apprenticeship leads to the level 4 Market research executive standard on its own.
Who is the Market research executive apprenticeship for?
Research agencies, in-house insight teams and any business that runs its own customer research. The apprentice can be a new hire or an existing member of staff, provided the role gives them real research projects to work on.
Ready to build research capability in-house?
Book a free call and we'll walk through the programme, the funding you qualify for and whether this standard or Multi-Channel Marketer is the right fit.