Cookie Policy
Last updated: 18 July 2026
Cookie Policy
This Cookie Policy explains how The Marketing Trainer, a trading name of Game-On Coaching Limited ("we", "us", "our"), uses cookies on this website. It should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work, to remember your choices, and to help owners understand how their site is used.
2. Your choices come first
We take a consent-first approach in line with the Privacy and Electronic Communications Regulations (PECR) and UK data-protection law. When you first visit, our cookie banner lets you accept or reject non-essential cookies, with equal prominence. Non-essential cookies (such as analytics) are not set until you accept them. You can change your choice at any time using the "Cookie preferences" link in the footer — and if you withdraw consent, the analytics cookies are removed.
3. The cookies we use
Strictly necessary cookies — required for the site to work and to remember your cookie choice. These do not need your consent.
- tmt-consent — remembers whether you accepted or rejected analytics cookies (stored for up to 1 year).
Analytics cookies — set only if you accept. We use Google Analytics 4 to understand, in aggregate, how visitors use the site so we can improve it.
- _ga — distinguishes users (typically stored for up to 2 years).
- _ga_<id> — used by Google Analytics 4 to maintain session state (typically stored for up to 2 years).
4. Third parties
Our analytics cookies are provided by Google. If you accept analytics, information about your use of the site is processed by Google as described in the Google Privacy Policy and Google Analytics terms. We use IP anonymisation and do not use analytics to identify you personally. Aside from Google Analytics (which only runs with your consent), we do not share information collected through cookies with third parties for their own purposes.
5. Managing cookies
As well as our cookie banner and the "Cookie preferences" link, most browsers let you block or delete cookies through their settings. Blocking essential cookies may affect how the site works.
6. Updates to this policy
We may update this Cookie Policy to reflect changes in our practices or the law. The current version and its effective date are shown on this page.
7. Contact us
If you have any questions about our use of cookies, contact us at info@themarketingtrainer.co.uk.