Where do your AI skills stand?
Rate yourself across 47 AI and automation competencies, taken from the level 4 apprenticeship standard: how able you are, and how interested you are. About ten minutes, and we'll email you a personalised report showing exactly where to focus.
What the analysis covers
47 competency statements across 9 areas, each rated twice — once for how able you are today, once for how interested you are in doing more of it. The gap between those two answers is where training pays back fastest.
The statements are written from the duties, knowledge, skills and behaviours of the Artificial intelligence (AI) and automation practitioner standard (ST1512) , read through a marketing role. Our AI in Marketing apprenticeship (Level 4) is built on the same standard, so the report can say which part of the programme closes each gap.
AI Foundations
How AI works · Automation concepts
Responsible and Ethical AI
Law and data protection · Ethics and assurance
Finding the Opportunity
Process mapping · Prioritising and measuring
Prompting and Generative AI
Prompting · Content and creative
Automation and Integration
Low-code and no-code automation · AI assistants and research automation
Data and Technical Foundations
Data · Building and shipping
Testing, Documentation and Maintenance
Testing · Documentation
AI Search and Marketing Performance
AI search visibility · Reporting the return
Adoption and Leadership
People and change · Designing for people
Looking for the broader one? The marketing skills gap analysis covers every area of modern marketing.