24/25
- Exams sat
- 25
- Distinctions
- 24
- Merits
- 1
- Distinction rate
- 96%
- Average score
- 90.24%
DistinctionMerit
Our CIM results96% distinction.
96% distinction.
Two years running.
50 Content and Channels exams sat across the 24/25 and 25/26 QAR years. 48 distinctions, 2 merits — and not a single apprentice graded below Merit.
CIM Level 3
Content and Channels
96%
Distinction rate
50 exams across 24/25 and 25/26
CIM Level 4
Social Media Marketing
89%
Distinction rate
Content and Channels · across both years
- Exams sat
- 50
- Distinctions
- 48
- Distinction rate
- 96%
- Average score
- 90.28%
The exam behind the numbers
What our apprentices are sitting
The CIM Level 3 Award in Content and Channels is an externally assessed Chartered Institute of Marketing exam. Our Multi-Channel Marketer apprentices sit it as part of their programme with us, on top of the apprenticeship itself.
It’s marked by CIM, not by us — so these grades are an independent measure of how well our teaching lands.
- Awarding body
- Chartered Institute of Marketing (CIM)
- Programme
- Multi-Channel Marketer Level 3 apprenticeship
- Assessment
- Externally set and marked exam
- Delivery
- Fully remote, across England
Content and Channels by QAR year
Same story, two years in a row
Twenty-five apprentices sat the exam in each year, across 10 sessions in total. Both cohorts finished on a 96% distinction rate.
25/26
- Exams sat
- 25
- Distinctions
- 24
- Merits
- 1
- Distinction rate
- 96%
- Average score
- 90.32%
DistinctionMerit
How we count
Figures cover every CIM Level 3 Award in Content and Channels exam sat by our apprentices in the 24/25 and 25/26 QAR years. Grades are awarded by CIM. No results are excluded. The distinction rate is distinctions as a share of exams sat, and the average score is the mean mark across the year as reported by CIM.
The 89% figure is the distinction rate for the CIM Level 4 Award in Social Media Marketing. The year-by-year breakdown on this page covers Content and Channels only.
Want to try the paper yourself? Sit one of our free CIM mock exams.
Want results like these for your team?
We deliver the Multi-Channel Marketer Level 3 apprenticeship fully remotely across England, with CIM qualifications built in. Tell us what your team needs and we'll show you how an apprentice could fit — and what funding you could access.