24/25
- Exams sat
- 25
- Distinctions
- 24
- Merits
- 1
- Distinction rate
- 96%
- Average score
- 90.24%
50 exams sat across the 24/25 and 25/26 QAR years. 48 distinctions, 2 merits — and not a single apprentice graded below Merit.
The CIM Level 3 Award in Content and Channels is an externally assessed Chartered Institute of Marketing exam. Our Multi-Channel Marketer apprentices sit it as part of their programme with us, on top of the apprenticeship itself.
It’s marked by CIM, not by us — so these grades are an independent measure of how well our teaching lands.
Twenty-five apprentices sat the exam in each year, across 10 sessions in total. Both cohorts finished on a 96% distinction rate.
Figures cover every CIM Level 3 Award in Content and Channels exam sat by our apprentices in the 24/25 and 25/26 QAR years. Grades are awarded by CIM. No results are excluded. The distinction rate is distinctions as a share of exams sat, and the average score is the mean mark across the year as reported by CIM.
Want to try the paper yourself? Sit one of our free CIM mock exams.
We deliver the Multi-Channel Marketer Level 3 apprenticeship fully remotely across England, with CIM qualifications built in. Tell us what your team needs and we'll show you how an apprentice could fit — and what funding you could access.