Multi-Channel Marketer apprenticeship (Level 3)
The level 3 marketing apprenticeship: content, social, email, campaigns and reporting across online and offline channels. Funding band £11,000. The Marketing Trainer delivers it remotely across England with the CIM Level 3 Foundation Certificate in Marketing built in at no extra cost.
The Marketing Trainer is the trading name of Game-On Coaching Limited (company number 09946328), listed on the Apprenticeship Provider and Assessment Register under UKPRN 10092406 and approved by the Chartered Institute of Marketing to deliver its qualifications.
We deliver the Multi-channel marketer (level 3) apprenticeship fully remotely, to employers anywhere in England. Our base is in Coventry; your apprentice trains from your workplace.
We are an approved CIM apprenticeship provider and embed the CIM Level 3 Foundation Certificate in Marketing into the Multi-channel marketer (level 3) apprenticeship, so apprentices finish with both the apprenticeship and a Chartered Institute of Marketing qualification.
Ofsted inspected us on 19 May 2026 and judged us to reach the Strong standard for Achievement and Curriculum and teaching. Read our Ofsted report card.
In 2025/26, 92% of our apprentices achieved their apprenticeship — 34 of 37 — against a national average of 65%. All 34 who achieved gained a merit or distinction, and 62% achieved a distinction. See how we worked those figures out.
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Check us on Find apprenticeship training, Ofsted and Companies House.
What is the Multi-channel marketer apprenticeship?
The level 3 apprenticeship standard for marketing generalists (ST1031), and the one most marketing apprentices in England are on.
It replaced the Digital marketer standard and widened it: an apprentice learns to plan and run activity across social media, email, websites, search, content and events, to work with data, and to report on what happened. It suits a business that needs its marketing done well by one capable person, and a candidate who wants a broad grounding rather than a single specialism.
We deliver the Multi-channel marketer (level 3) apprenticeship fully remotely, to employers anywhere in England. Our base is in Coventry; your apprentice trains from your workplace.
The standard itself is published by Skills England: Multi-channel marketer (ST1031) .
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Level 3Multi-Channel Marketer
15 months (including EPA)
Practical marketing execution for when your plans aren't getting executed. Apprentices handle content across social media and email, support campaigns, and track performance.
What they'll learn
- Marketing Theory
- Understanding your customer
- Marketing Planning
- Campaign Management with data analysis
- Marketing Tactics including website management, SEO and email marketing
- Content creation and marketing
- Branding
- Marketing Sustainability
Qualification
CIM Level 3 Foundation Certificate. The Content and Channels exam is sat in month 10 — and because completing the apprenticeship exempts the second module, that exam grade becomes the grade on their full certificate.
Cost
Fully funded (100%) for under-25s. Age 25+: ~£550 co-investment (5%). Levy payers use their levy.
Is a CIM qualification included?
Yes. The CIM Level 3 Foundation Certificate in Marketing is embedded in the programme at no extra training cost.
The standard does not require a professional qualification, and most providers deliver it without one. We are an approved CIM apprenticeship provider, so the apprentice studies the Content and Channelsmodule alongside the apprenticeship, and completing the apprenticeship exempts the certificate’s other module. They finish holding both. How the embedding works, and the grades our apprentices get.
How is the programme structured?
Month by month, from enrolment to end-point assessment.
One apprenticeship. Twelve months.
Deliberately sequenced: Canva design training from day one — social media skills are the most in-demand — while the theory-heavy stretch lands early, so it never competes with your own onboarding and training. Hover or tap any month to explore.
Development modules — 12 specialist add-ons, you choose
Live and expert-led — attend as many as they like
AIPlus the latest AI in marketing, added every other month.
Induction — and Canva from day one
Social media skills are the most in-demand, so hands-on Canva design training starts straight away. Your apprentice can produce professional creative from their first weeks.
What results does it produce?
Last year's cohort on this standard: achievement, grades and what Ofsted said.
What the programme actually produces
Our own figures for the 37 apprentices due to complete this programme in 2025/26, published in full and ahead of the Department for Education’s equivalent data — and what inspectors found when they came to check.
- Achievement rate
- 92%
- 34 of 37 apprentices achieved, against a 65% national average.
- Merit or distinction
- 100%
- Not one apprentice who achieved was graded below merit.
- Distinction
- 62%
- 21 of the 34 achievers were awarded a distinction.
Ofsted inspected us on 19 May 2026 and judged us to reach the Strong standard for Achievement and Curriculum and teaching.
“Apprentices become proficient in search engine optimisation, leading to measurable improvements in employers’ revenue and brand presence.”
“Trainers are subject specialists in marketing who provide high-quality teaching.”
Figures cover every Multi-channel marketer (level 3) apprentice due to complete with us in 2025/26 — the whole cohort, with no results excluded. See how we performed in 2025/26 for the full figures and the caveats, or our Ofsted report card for the judgements these quotations come from. Quotations © Crown copyright 2026, reused under the Open Government Licence v3.0.
What does it cost?
The funding band is £11,000. Levy-paying employers pay it from their levy account; other employers pay 5%, £550 at the full band, and the government pays the rest.
Some apprentices are fully funded depending on their age and circumstances, and incentive payments and the employer National Insurance exemption for apprentices under 25 sit on the other side of the ledger. The cost of a marketing apprentice works it through with worked examples, and the funding bands page compares this standard with the others.
Common questions about the Multi-channel marketer apprenticeship
What level is the Multi-channel marketer apprenticeship?
Level 3, equivalent to A levels. It is the general marketing apprenticeship standard, reference ST1031, and the successor to the retired Digital marketer standard.
What is the funding band for the Multi-channel marketer apprenticeship?
£11,000. That is the maximum that can be paid for training and end-point assessment from an employer's levy account, or that the government will co-fund. Levy payers pay from their account; other employers pay 5% of the price, £550 at the full band, with some apprentices fully funded depending on age and circumstances. See what a marketing apprentice costs.
Does the Multi-channel marketer apprenticeship include a CIM qualification?
Not by default: the standard does not mandate one. With The Marketing Trainer it does. We embed the CIM Level 3 Foundation Certificate in Marketing into the programme, so apprentices sit the Content and Channels module alongside their training and finish with the apprenticeship and the CIM certificate. How we embed a CIM qualification.
How long does the Multi-channel marketer apprenticeship take?
Around 15 months with us: twelve months of training, then an end-point assessment that takes six to twelve weeks. Apprentices spend at least 20% of their working hours on off-the-job training, and all of ours is delivered remotely.
Can an existing employee do the Multi-channel marketer apprenticeship?
Yes. Apprenticeships are open to existing staff as well as new recruits, provided the role lets them learn the standard's knowledge, skills and behaviours and the training is substantially new to them. Many of our apprentices are people already in a marketing seat who have never been formally trained.
What replaced the Digital marketer apprenticeship?
The Multi-channel marketer standard. Digital marketer (ST0122) was retired and takes no new starts. Multi-channel marketer covers the same digital ground plus offline channels, and is what anyone searching for a level 3 digital marketing apprenticeship is now enrolled on.
Looking for the research route instead? See the Market Research Executive apprenticeship (Level 4).
Ready to hire or train a Multi-Channel Marketer apprentice?
Book a free call and we'll walk through the programme, the funding you qualify for and how an apprentice would fit into your team.