Research

Short reports on marketing, skills and AI

Name: The Marketing Trainer
Address: Little Heath Industrial Estate, Old Church Rd, Coventry CV6 7NB, Coventry, West Midlands, CV6 7NB, GB
Telephone: 03301 338666

What the evidence actually says — read in ten minutes rather than forty pages. Written for SME marketing teams and the people training into them, with every source cited so you can check the working.

AI & Marketing Productivity

Can AI help small businesses compete with big marketing teams?

On AI, marketing productivity and the opportunity for SMEs — what the evidence says about doing more with a smaller marketing team.

time to complete professional writing tasks with ChatGPT access: −40%time to complete professional writing tasks with ChatGPT access
output quality across the same 453 professionals: +18%output quality across the same 453 professionals
productivity for 5,000+ support agents — biggest gains for the least experienced: +14%productivity for 5,000+ support agents — biggest gains for the least experienced

31 July 2026 · 9 min read

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