Our Ofsted report card, in full
Inspected on 19 May 2026 and judged Strong standard for Achievement and Strong standard for Curriculum and teaching, with every other area at the Expected standard and safeguarding standards met. Here are the judgements, the quotes and what we were asked to improve.
Inspected
19 May 2026
Apprentices
41 in learning
Standards
Multi-channel marketer L3 · Market research executive L4
Delivery
Remote, England-wide
The Marketing Trainer — the trading name of Game-On Coaching Limited (UKPRN 10092406, Ofsted URN 2804850) — is an independent apprenticeship training provider delivering the Multi-channel marketer (level 3) and Market research executive (level 4) apprenticeship standards remotely across England. Following inspection on 19 May 2026, Ofsted judged the provider to reach the Strong standard for Achievement and the Strong standard for Curriculum and teaching, with all other areas at the Expected standard and safeguarding standards met.
Where we sit on the scale
Ofsted’s report cards use five grades. 2 of our 5 graded areas reached Strong standard; 3 reached Expected standard.
Ofsted defines Strong standard as leaders are working above the standard expected of them, and Expected standard as leaders are fulfilling the standard set out in legislation and professional expectations.
The judgements
Six areas in total. Safeguarding is reported as met or not met; the other five are graded on the scale above.
| Area | Grade |
|---|---|
| Safeguarding | Standards met |
| Achievement | Strong standard |
| Curriculum and teaching | Strong standard |
| Participation and development | Expected standard |
| Inclusion | Expected standard |
| Leadership and governance | Expected standard |
Achievement — Strong standard
What inspectors found about the progress and outcomes our apprentices achieve.
“Apprentices make excellent progress from their starting points.”
Inspectors found achievement rates to be very high, including for apprentices facing barriers to learning, and noted that a high proportion achieve a distinction grade. They judged assessed work to be of very high quality, routinely exceeding the level of study.
“Apprentices become proficient in search engine optimisation, leading to measurable improvements in employers’ revenue and brand presence.”
On progression, inspectors reported that a very high proportion of apprentices move confidently into sustained employment, with many advancing rapidly into positions of increased responsibility.
Curriculum and teaching — Strong standard
What inspectors found about how the programme is designed and taught.
“Trainers are subject specialists in marketing who provide high-quality teaching.”
Inspectors recognised the decision to embed chartered standard qualifications into the apprenticeship as a deliberate act of curriculum enrichment — describing leaders as acting decisively to strengthen apprentices’ learning experiences, for example by embedding chartered standard qualifications. As a CIM Approved Study Centre, we build CIM qualifications directly into the apprenticeship standard, so apprentices finish with both.
They also noted careful sequencing of core content alongside tailored learning in areas such as data analysis, influencer marketing and social media strategy, with frequent input from sector professionals keeping the curriculum aligned to emerging trends.
Leadership, inclusion and wider development — Expected standard
“Leaders provide ambitious, specialist training in marketing.”
Inspectors found that leaders work highly effectively with employers and industry specialists to design curriculums meeting precise industry requirements, aligning content to employers’ specific job descriptions — and reported that employers are highly satisfied with the training offered. On inclusion, they found needs identified accurately through established screening, with targeted adjustments such as regular check-ins, flexible deadlines and assistive speech and writing tools.
What Ofsted asked us to improve
We’re publishing the next steps in full, because they matter as much as the judgements:
- Continue enhancing professional development for trainers so they further strengthen their teaching skills.
- Extend staff development so staff are well prepared to support apprentices with a wider range of learning barriers and more complex needs.
- Offer apprentices a larger range of opportunities to develop personal and social responsibility, including meaningful contributions to their communities.
Each of these is now tracked in our quality improvement plan.
What it’s like to be an apprentice here
“Apprentices highly value the training they receive.”
Inspectors reported that apprentices make sustained and rapid progress, develop cutting-edge marketing skills, and are held in high regard by employers for their technical ability and professionalism. They found a very high proportion attain distinction grades, with almost all progressing to a destination matching their aspirations.
Facts and figures
The data inspectors used at the time of inspection.
- Apprentices in learning
- 41, of whom 8 were aged 16 to 18
- Apprenticeship standard
- At the time of inspection, all 41 apprentices in learning were studying Multi-channel marketer (level 3). We are also approved to deliver, and do deliver, Market research executive (level 4).
- Delivery
- All training online, working with employers nationally
- Achievement rate 2024/25
- 100% — every apprentice due to complete in 2024/25 achieved their apprenticeship. The national average for the same year was 65%.This figure appears as “S” in the published report card rather than as a number. That is not a gap in our performance: the DfE suppresses published achievement rates where cohorts are small enough that individual learners could be identified, and Ofsted mirrors that suppression. We publish our own figure here so you can judge it in context. Ofsted’s independent judgement on Achievement — reached through inspection rather than published data — was Strong standard.
- Lead inspector
- Mark Parton, His Majesty’s Inspector
About this provider
The registrations the inspection is recorded against, and where to check them.
- Trading name
- The Marketing Trainer
- Legal entity
- Game-On Coaching Limited
- Company number
- 09946328
- UKPRN
- 10092406
- Ofsted URN
- 2804850
- Registered address
- Office 3, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7NB
- Standards delivered
- Multi-channel marketer (level 3, ST1031); Market research executive (level 4)
- Official records
- Ofsted inspection report Find apprenticeship training Companies House
The Marketing Trainer is a trading name of Game-On Coaching Limited (company number 09946328), an independent training provider on the Apprenticeship Provider and Assessment Register, UKPRN 10092406. Quotations on this page are taken from the Ofsted inspection report for Game-On Coaching Limited (URN 2804850), inspected 19 May 2026. © Crown copyright 2026. This information is reused under the Open Government Licence v3.0. The full report is available at reports.ofsted.gov.uk.
Train with a provider Ofsted rates Strong for achievement
If you’re weighing up an apprenticeship provider, the report card is a fair place to start — and we’re happy to talk through what it means in practice for your team. Book a free call and we’ll show you how an apprentice could fit into your business, and what funding you’d qualify for.