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Marketing skills and theory

The frameworks and thinking behind good marketing — SOSTAC, SWOT, PESTLE, behavioural science and the people worth reading.

What is SOSTAC marketingBlog

13 February 2026

What is SOSTAC and how can you use it as a junior marketer?

New to marketing strategy? This short guide breaks down the SOSTAC model in plain English and shows how junior marketers can apply it in their everyday roles to plan smarter, stay organised, and focus on outcomes that actually matter.

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Cyber Security Tips For MarketersBlog

27 October 2025

🧠 Could Your Password Put a Campaign at Risk?

With 183 million Gmail accounts exposed in a new breach, password safety has never been more important. This article explores how marketing apprentices can protect data, secure accounts, and keep their campaigns safe online.

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5 Brutally Honest Marketing Lessons from Mark RitsonBlog

8 October 2025

🧠 5 Brutally Honest Marketing Lessons from Mark Ritson

Mark Ritson is known for cutting through marketing fluff with sharp insights and blunt honesty. Here are five of his most valuable lessons on strategy, positioning, brand purpose, and understanding real consumers — perfect for marketers at any level.

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Marketing wisdom from Rory SutherlandBlog

9 September 2025

Five Nuggets of Marketing Wisdom (Stolen Shamelessly from Rory Sutherland)

Rory Sutherland, Vice Chairman of Ogilvy, proves marketing thrives on psychology, not just logic. From perception shaping reality to testing “silly” ideas, his lessons reveal how small, quirky tweaks can spark big results for marketers starting out.

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The importance of behavioural science in marketingBlog

24 July 2025

Understanding Behavioural Science in Marketing

This article explores how marketers use behavioural science—like social proof, loss aversion, anchoring, nudges—to shape consumer decisions. With practical examples, it shows how applying psychology and data-driven tactics enhances campaign relevance, persuasion, and results.

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When marketing goes wrongBlog

13 June 2025

When Marketing Goes Wrong: A Cautionary Tale 

This blog explores some of the most infamous marketing fails—from Pepsi to Burger King—and shares key lessons businesses can learn, including why hiring a savvy marketing apprentice could help avoid similar slip-ups.

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What are SWOT & PESTLE in marketing?Blog

20 May 2025

SWOT and PESTLE: Essential tools for marketing analysis

This beginner-friendly guide explains how to use SWOT and PESTLE analysis in marketing. Learn what they mean, how they work, and see real examples to help you plan smarter, more strategic campaigns.

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CIM Content and Channels mock quizBlog

15 April 2025

Mock CIM Content and Channels Quiz

Take our 30-question CIM Content and Channels quiz to see if you’re ready for the real thing. It’s completely free. Take the quiz today!

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Andy Smithson drawing comparisons between recruitment and marketingBlog

17 March 2025

Recruitment vs Marketing – Two sides of the same coin

Recruitment and marketing share key skills like branding, audience targeting, and persuasion. Discover how recruiters use marketing tactics to attract top talent and clients.

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5 marketing books you should read ASAPBlog

25 June 2024

Read these 5 marketing books now!

Looking to learn more about marketing but don’t want to spend thousands to do so. Check out these 5 amazing marketing reads and start building towards becoming a master in marketing.

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stickier content marketingBlog

23 April 2024

Making your content stick: A how to guide

Here are just some of the ways that you can improve your content marketing to make it resonate with your readers. Let’s make it “sticky”!

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digital marketing and offline marketingBlog

17 March 2024

Marketing: The importance of learning about the whole, not just its parts

When starting out in marketing it’s tempting to just focus on learning about digital marketing. However, it’s vitally important to learn the principles and about offline as well. Read this article to see why.

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A girl being chased by a KM1 monsterBlog

30 November 2023

Principles of Coding (KM1) mock exam

Struggling with your Principles of Coding (KM1) exam? Want to take an alternative mock exam to test your knowledge? Well, here you go, and it’s free.

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A woman being chased by a monsterBlog

19 November 2023

Test your Principles of Marketing knowledge with our KM2 mock

Fancy yourself a Principles of Marketing guru? Test your knowledge on our KM2 mock test and see how you do. Use this as a tool to prepare for the real thing.

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Improve your life with marketing skillsBlog

12 November 2023

7 areas of your life that learning marketing can positively affect

Marketing isn’t just about learning skills toward a career. Marketing is actually a fundamental skill in life. Find out more here.

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A girl confused whilst looking at her laptop.Blog

10 October 2023

Marketing jargon 101 – 30 common marketing acronyms demystified

Marketers LOVE jargon. It makes things sound more complicated. Here are 30 key acronyms that’re commonly used in marketing.

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Where to next

Let's find out how a marketing apprentice could boost your business

Our apprenticeships help organisations save thousands, ease workloads, and build skilled, CIM-qualified marketing teams ready to deliver results. Complete the form and our team will show you exactly how an apprentice could fit into your business — and what funding support you could access.

📧info@themarketingtrainer.co.uk📞03301 338666Book a free call
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