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SEO and digital channels

Search, email, social and AI tooling — the channels a marketing apprentice needs to be able to actually run.

Hubspot’s free marketing certifications – Which should you complete?Blog

8 April 2025

Hubspot’s free marketing certifications – Which should you complete?

I completed HubSpot’s top free marketing courses and now recommend them to all our apprentices. From content and social media to SEO and digital strategy, these certifications offer practical, beginner-friendly training that’s perfect for anyone starting out in marketing.

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The rise of short form video in 2025Blog

8 April 2025

The unstoppable rise of bite-sized content in 2025 – short-form video

Short-form video is dominating digital marketing in 2025, capturing attention faster and driving better engagement. This article explores why bite-sized content works, where it’s thriving, and how brands can adapt their strategy to stay ahead.

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How to identify fake LinkedIn accountsBlog

24 March 2025

How to identify a fake LinkedIn profile in 60 seconds or less

Fake LinkedIn profiles are on the rise. Learn how to spot red flags like AI-generated photos, vague headlines, and fake connections. Stay safe by verifying profiles, checking work history, and securing your account. Protect your network with these expert tips.

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email marketing metrics - improve your open ratesBlog

18 February 2025

Email marketing metrics – Improving your open rates 📧

Struggling with low email open rates? This guide explores five smart strategies—including subject line tweaks and personalisation—to help you boost engagement and get your emails noticed. 🚀

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Email marketing metrics – Where do you start?Blog

14 February 2025

Email marketing metrics – Where do you start?

Learn the key email marketing metrics every junior marketer should track to optimise campaigns, improve engagement, and drive better results.

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The Marketing Update Oct 2024Blog

28 October 2024

The October 24 marketing update

Explore the latest marketing trends! From AI advancements to evolving privacy rules and social commerce, stay ahead in the marketing world!

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What happened in digital marketing in Aug 2024Blog

30 August 2024

What happened in digital marketing – August 2024

Stay ahead with the latest digital marketing updates from August 2024. Learn about key changes in SEO, PPC, paid social media, and UK regulations that every marketing apprentice needs to know.

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Marketing updates June 2024Blog

14 June 2024

Marketing highlights and updates – June 24

Discover June 2024’s digital marketing updates: AI in SEO, PPC advancements, social media trends, and UK regulations.

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Paid social media advertising in 2024Blog

5 June 2024

🤑 Getting started with social media advertising in 2024 🖱️

Want to dip your toes into paid social ads but you’re not sure where to start? Here’s a checklist of starting points for you in 2024.

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SEO and generative AIBlog

16 May 2024

Strategies for SEO success amidst Google’s AI advancements

This article explores Google’s recent announcements including the integration of generative AI into search and the implications of these developments for SEO professionals.

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Get more out of ChatGPTBlog

29 April 2024

Get more out of ChatGPT as a marketer

You could be using AI all wrong. Learn how to improve your ChatGPT prompts as a marketer. Check out our quick article to improve your outputs.

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social media job searchBlog

17 April 2024

Find your first marketing job with social media in 2024

Bored of the job search grind? Don’t worry, we get it! Have you consider using social media as an active and passive way of hunting for marketing roles? If not, check this out.

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How to get into SEOBlog

12 April 2024

So, you want to get into SEO. Here’s where to start

If you’re looking to land a role in SEO you’ll need to get the basics nailed down and complete some additional steps to ensure you stand out from the crowd. Check out our list of “must-do’s” here.

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Email marketing metricsBlog

3 April 2024

6 super important email marketing metrics for beginners

Interested in learning more about email marketing? Check out this article on the important data you should be collecting as an email marketer

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Generative Engine OptimisationBlog

2 April 2024

Is Generative Engine Optimisation the next big marketing disrupter?

Curious about generative AI? How about generative engine optimisation? Well, check out this article to find out what it’s all about.

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Social media marketing apprenticeshipsBlog

23 March 2024

How to land your first job in social media in 2024

Looking to break into social media marketing but have no experience? Here’s our guide on landing that first social media role in 2024.

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Google Core updateBlog

14 March 2024

The dreaded Google Core Update

Interested to find out how Google’s Core update is affecting websites? Will it affect your website? Check out our short 3 minute read.

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OpenAI's SoraBlog

26 February 2024

The rise of AI generated video

With the rise of OpenAI’s Sora, will you be using AI to create photorealistic footage for your business or will you be sticking with stock and custom footage?

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What is Google E-E-A-T?Blog

16 February 2024

Google’s Experience, Expertise, Authoritativeness, and Trustworthiness

Find out more about Google’s E-E-A-T model and how you should incorporate it into your website and content marketing.

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A young man sat in a coffee shop building an email marketing campaignBlog

31 January 2024

10 Human Behaviour Hacks That Will Change the Way You Create Emails (Part 2)

Here are second 5 hacks to improve your email marketing efforts and increase those open rates, CTRs, and conversions.

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Email Marketing hacksBlog

30 January 2024

10 Human Behaviour Hacks That Will Change the Way You Create Emails (Part 1)

Here are the first 5 of 10 hacks to improve your email marketing efforts and increase those open rates, CTRs, and conversions.

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An influencer recording a video on her sofa.Blog

30 October 2023

Six awesome ways Micro-Influencers can elevate your brand

Businesses are using Micro-Influencers to enhance their brands with niche audiences. Are you missing out on the micro-influencer train?

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Where to next

Let's find out how a marketing apprentice could boost your business

Our apprenticeships help organisations save thousands, ease workloads, and build skilled, CIM-qualified marketing teams ready to deliver results. Complete the form and our team will show you exactly how an apprentice could fit into your business — and what funding support you could access.

📧info@themarketingtrainer.co.uk📞03301 338666Book a free call
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