Your First 90 Days in a Marketing Role

A Simple Guide to Starting Strong

Starting a new marketing job can feel exciting… and a bit overwhelming. Maybe you’ve just landed your first role, or perhaps you’re joining a company where you’re the only person doing marketing. Either way, this guide will walk you through what to focus on in your first 30, 60, and 90 days — to help you succeed, and help the business see the value of good marketing.

Let’s keep it simple.

Days 1–30: Observe, Ask, and Understand

In your first month, your main job is to learn.

You’re not expected to fix everything straight away — you’re here to understand how things work and where marketing can help.

Focus on:

• Understanding the business: What does the company sell? Who are its customers? What makes them choose this company over others?
• Learning the product/service: Ask lots of questions. Sit with sales or customer service. Read old brochures or web pages. Get to grips with what you’re promoting.
• Looking at existing marketing: What’s already being done (if anything)? Is there a social media account, email list, or any paid ads? What’s working, and what’s not?
• Finding the customer: Who buys from the company? Why? Where do they spend time online or offline? What do they care about?

💡 Top tip: Ask your manager if you can speak to recent customers or read testimonials. These will give you clues about what really matters to people.

Days 31–60: Plan and Prioritise

Once you’ve got a good feel for the business and its customers, it’s time to plan.

This is where you start shaping your marketing work into something that will make a real difference — without trying to do everything at once.

Focus on:

• Setting simple goals: For example, “increase website traffic,” “grow our email list,” or “create regular content.”
• Choosing the right channels: If customers don’t hang out on TikTok, don’t stress about TikTok. Focus on the channels that matter — that might be email, LinkedIn, local events, or even partnerships.
• Making a basic plan: Create a weekly or monthly content plan. List what you’ll post, when, and where. It doesn’t need to be fancy — even a spreadsheet will do.
• Start testing ideas: Run a small email campaign. Post a few things on social media. Look at how people respond.

💡 Top tip: Keep notes of what works and what doesn’t. Marketing is all about learning and improving over time.

Days 61–90: Deliver and Show Impact

By month three, you should feel more confident. Now it’s about doing the work and showing the results.

Focus on:

• Delivering consistent marketing: Keep posting, emailing, or promoting — whatever you’ve planned. The key to good marketing is showing up regularly.
• Tracking your efforts: Use simple tools like website analytics, social media insights, or email stats to see what’s working. Even basic tracking is better than none.
• Sharing results: Let your manager know what’s happening. Show growth in followers, traffic, enquiries — or just explain what you’ve tried and learned.
• Keep learning: Sign up for free courses (like HubSpot Academy or Google Digital Garage), follow good marketers online, and stay curious.

💡 Top tip: You’re not expected to know everything. What matters is that you’re showing progress, learning fast, and adding value.

Final Thoughts

You don’t need to be a marketing expert to make an impact. You just need to:

• Understand the customer
• Keep things simple
• Focus on what matters
• Learn by doing

If you do that consistently, you’ll be more than just “the marketing person” — you’ll become someone who helps the business grow.

You’ve got this. 👊