Get a marketer without the salary of one

Most small businesses know they need to do more marketing. Very few can justify a full marketing salary to do it, and the ones who try to hand it to whoever has spare capacity usually end up with a neglected social account and a website nobody has touched in two years.

An apprentice solves a specific version of that problem: you get someone whose actual job is marketing, at a junior wage, with the training paid for by someone else.

Why the funding favours you

The apprenticeship levy is paid by employers with a pay bill over £3 million. If that isn't you, you don't pay it — and instead the government co-invests in your apprentice's training. For apprentices under 25 that means the training is 100% funded. For 25 and over, it's 95% funded, so you'd contribute 5%.

That is the whole training cost. There's no separate fee to us on top.

What you actually get

• A real hire, not a placement. Your apprentice is your employee, working in your business on your marketing, four days a week.
• Recruitment handled. We source and shortlist candidates for you at no cost. You can see who's currently available near you on the talent matching page.
• Training that isn't your job. We deliver the teaching, coaching and progress reviews. You provide day-to-day direction and a line manager, the same as any junior hire.
• A CIM qualification built in. Our Multi-Channel Marketer apprenticeship embeds a Chartered Institute of Marketing qualification at no extra cost.

The honest version of the commitment

An apprenticeship is a twelve-month programme, and an apprentice is a junior. They will need direction, and in the first couple of months they'll need more of it than they give back. The employers who get the most out of this are the ones who treat it as building someone, not as buying cheap resource.

What you get in exchange is a marketer who learned your business from the inside, at a fraction of what the equivalent hire would have cost — and who, in most cases, stays.

You can also train someone you've already got

The funding isn't limited to new hires. If someone in your team has drifted into doing the marketing without ever being trained for it, you can enrol them and put a proper qualification behind what they're already doing.

What it costs

For apprentices under 25, the training is 100% government-funded — you pay nothing towards it. For apprentices aged 25 and over, it's 95% funded. Depending on who you hire, you may also qualify for hiring incentives worth thousands, including the Youth Jobs Grant.

The ROI calculator will give you a rough figure in about a minute, or we can give you exact numbers for your business on a call.