CIM Level 3 Award in Content and Channels mock exam
50 multiple-choice questions covering the whole CIM Level 3 Content and Channels syllabus — online and offline channels and their characteristics, the types of content and what shapes the choice between them, and matching channels and content to campaign objectives.
CIM Level 3 Award in Content and Channels
This paper covers the full CIM Level 3 Award in Content and Channels syllabus: the online and offline marketing communications channels and what each is good and bad at, the types of content that can be made and the factors — the '4 Cs', internal resources, copyright and legal responsibilities — that decide between them, and how to choose channels and content to meet a campaign's objectives and measure them. The last six questions are a linked case study, the same way the real paper ends. The real assessment is 50 multiple-choice questions in 90 minutes, and so is this one, so you're working at exactly the pace you would on the day.
- Questions
- 50
- Time
- 90 min
- Marking
- 1 mark each
- Multiple choice throughout. Pick one option per question. Nothing is deducted for a wrong answer, so never leave one blank.
- You can go back. Move between questions freely and change any answer until you hand in.
- Your progress is saved. If you close the tab by accident, this page picks up where you left off.
- You get a report. At the end you give us an email address and we send your mark, every question you dropped, and why.
This is a practice paper written by The Marketing Trainer. It isn’t set or marked by CIM, and the mark carries no formal weight.
What this paper covers
Questions are spread across the syllabus, and your report scores each area separately so you can see where to revise.
- Online and offline channels8 questions
- Characteristics of channels12 questions
- Types of content8 questions
- Factors influencing content selection9 questions
- Choosing channels for campaign objectives6 questions
- Developing content for campaign objectives7 questions
About this paper
50 multiple-choice questions, with 90 minutes on the clock. One mark each and nothing deducted for a wrong answer, so a guess is always worth more than a blank. You can move between questions and change any answer until you hand in.
When you hand in we mark it and email your report: your mark, how you did in each area of the syllabus, then every question you dropped with the correct answer and an explanation. Your progress is saved in this browser as you go, so closing the tab won’t cost you the paper.
This is a practice paper written by The Marketing Trainer. It is not set, moderated or marked by CIM, and the mark carries no formal weight towards any qualification.