CIM Level 3 Award in Marketing Insights mock exam
50 multiple-choice questions covering the whole CIM Level 3 Marketing Insights syllabus — sources of data, analysing it, turning it into insight, what shapes customer behaviour, the customer journey, and conducting a marketing audit that leads to objectives.
CIM Level 3 Award in Marketing Insights
This paper covers the full CIM Level 3 Award in Marketing Insights syllabus: primary, secondary and internal data and marketing intelligence, the frameworks used to analyse data and the ethical and legal rules around it, what makes an insight worth acting on, the types of customer and the individual, group, societal, cultural and environmental factors that influence them, mapping the customer journey and using insight to strengthen relationships, and conducting a marketing audit that leads to objectives and recommendations aligned to the brand. The last six questions are a linked case study, the same way the real paper ends. The real assessment is 50 multiple-choice questions in 90 minutes, and so is this one, so you're working at exactly the pace you would on the day.
- Questions
- 50
- Time
- 90 min
- Marking
- 1 mark each
- Multiple choice throughout. Pick one option per question. Nothing is deducted for a wrong answer, so never leave one blank.
- You can go back. Move between questions freely and change any answer until you hand in.
- Your progress is saved. If you close the tab by accident, this page picks up where you left off.
- You get a report. At the end you give us an email address and we send your mark, every question you dropped, and why.
This is a practice paper written by The Marketing Trainer. It isn’t set or marked by CIM, and the mark carries no formal weight.
What this paper covers
Questions are spread across the syllabus, and your report scores each area separately so you can see where to revise.
- Sources of primary and secondary data6 questions
- Methods and frameworks for analysing data8 questions
- Insights for decision-making5 questions
- Types of consumers and customers5 questions
- Factors influencing behaviour5 questions
- The customer journey6 questions
- Insights and customer relationships6 questions
- Conducting a marketing audit5 questions
- Objectives and recommendations from the audit4 questions
About this paper
50 multiple-choice questions, with 90 minutes on the clock. One mark each and nothing deducted for a wrong answer, so a guess is always worth more than a blank. You can move between questions and change any answer until you hand in.
When you hand in we mark it and email your report: your mark, how you did in each area of the syllabus, then every question you dropped with the correct answer and an explanation. Your progress is saved in this browser as you go, so closing the tab won’t cost you the paper.
This is a practice paper written by The Marketing Trainer. It is not set, moderated or marked by CIM, and the mark carries no formal weight towards any qualification.