CIM Level 4 Award in Marketing Impact mock exam
50 multiple-choice questions covering the whole CIM Level 4 Marketing Impact syllabus — the purpose and scope of marketing, the marketing environment and its data, buyer behaviour, building a marketing plan, and implementing and controlling it.
CIM Level 4 Award in Marketing Impact
This paper covers the full CIM Level 4 Award in Marketing Impact syllabus: the purpose and scope of marketing within an organisation, auditing the marketing environment and working with its data, what drives buyer behaviour in consumer and business markets, developing a marketing plan and its mix, and implementing, controlling and measuring it. Marketing Impact is a 20-credit module, so its real assessment is longer and quicker than the other awards: 70 multiple-choice questions in 120 minutes. This paper is 50 questions with 86 minutes on the clock, which is the same pace you'd be working at on the day.
- Questions
- 50
- Time
- 86 min
- Marking
- 1 mark each
- Multiple choice throughout. Pick one option per question. Nothing is deducted for a wrong answer, so never leave one blank.
- You can go back. Move between questions freely and change any answer until you hand in.
- Your progress is saved. If you close the tab by accident, this page picks up where you left off.
- You get a report. At the end you give us an email address and we send your mark, every question you dropped, and why.
This is a practice paper written by The Marketing Trainer. It isn’t set or marked by CIM, and the mark carries no formal weight.
What this paper covers
Questions are spread across the syllabus, and your report scores each area separately so you can see where to revise.
- The purpose and scope of marketing8 questions
- The marketing environment and data12 questions
- Buyer behaviour12 questions
- Developing a marketing plan11 questions
- Implementing and controlling the plan7 questions
About this paper
50 multiple-choice questions, with 86 minutes on the clock. One mark each and nothing deducted for a wrong answer, so a guess is always worth more than a blank. You can move between questions and change any answer until you hand in.
When you hand in we mark it and email your report: your mark, how you did in each area of the syllabus, then every question you dropped with the correct answer and an explanation. Your progress is saved in this browser as you go, so closing the tab won’t cost you the paper.
This is a practice paper written by The Marketing Trainer. It is not set, moderated or marked by CIM, and the mark carries no formal weight towards any qualification.