CIM Level 4 Award in MarTech mock exam
50 multiple-choice questions across the CIM Level 4 MarTech syllabus — the marketing technology stack, data protection, CRM and lifecycle, AI, advertising technology, content and social tools, analytics and reporting.
CIM Level 4 Award in MarTech
This paper covers the CIM Level 4 MarTech syllabus: what a marketing technology stack is and how it is governed, the data protection rules that constrain it, CRM and the customer lifecycle, applying AI, advertising technology, search, content and social tools, and measuring and reporting the results. The real assessment is 45 multiple-choice questions in 90 minutes. This one is 50 questions with 100 minutes on the clock, so you're working at the same pace you would on the day.
- Questions
- 50
- Time
- 100 min
- Marking
- 1 mark each
- Multiple choice throughout. Pick one option per question. Nothing is deducted for a wrong answer, so never leave one blank.
- You can go back. Move between questions freely and change any answer until you hand in.
- Your progress is saved. If you close the tab by accident, this page picks up where you left off.
- You get a report. At the end you give us an email address and we send your mark, every question you dropped, and why.
This is a practice paper written by The Marketing Trainer. It isn’t set or marked by CIM, and the mark carries no formal weight.
What this paper covers
Questions are spread across the syllabus, and your report scores each area separately so you can see where to revise.
- Scope of MarTech6 questions
- CRM and customer relationships8 questions
- The impact of AI on MarTech8 questions
- AdTech and paid digital campaigns6 questions
- Social media tools6 questions
- Measures in analytics platforms8 questions
- Using analytics to inform activity8 questions
About this paper
50 multiple-choice questions, with 100 minutes on the clock. One mark each and nothing deducted for a wrong answer, so a guess is always worth more than a blank. You can move between questions and change any answer until you hand in.
When you hand in we mark it and email your report: your mark, how you did in each area of the syllabus, then every question you dropped with the correct answer and an explanation. Your progress is saved in this browser as you go, so closing the tab won’t cost you the paper.
This is a practice paper written by The Marketing Trainer. It is not set, moderated or marked by CIM, and the mark carries no formal weight towards any qualification.