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The Marketing
Trainer
News24 April 2026

98% CIM Distinctions – Raising the Standard for Marketing Apprentices

Our CIM results show a 98% distinction rate, driven by learner effort and expert support, raising the bar for what marketing apprenticeships should deliver.

Another round of CIM distinctions


Another strong set of CIM results is in, and the message is clear: we’re not here to produce average marketing apprentices.

This latest round has delivered an exceptional run of distinctions in the Level 3 Content and Channels exam, currently sitting at around 98%. On top of that, our stretch and challenge learners have also secured distinctions in their Level 4 Social Media exams.

There’s a reason we embed CIM qualifications into our programmes.

Anyone can complete a Level 3 Multi-Channel Marketer apprenticeship. That, on its own, isn’t enough to stand out. The CIM adds a recognised industry standard on top, pushing learners beyond the baseline and giving them a level of credibility that most others simply don’t have.

It’s the difference between “that’ll do” and actually being good at the job.

“We’re incredibly proud of what our learners have achieved here,” says Director, Ashleigh Gorton “It shows exactly how hard marketing apprentices can push themselves when they’re given the right level of support, challenge, and guidance.”

These results come down to two things. Learners putting the work in, revising properly, and applying what they learn day to day. And a delivery team that consistently challenges, supports, and pushes them to a higher standard.

The goal is simple. Not just to get learners through an apprenticeship, but to develop some of the best entry-level marketers in the country.

These results suggest we’re on the right track.


Let's find out how a marketing apprentice could boost your business

Our apprenticeships help organisations save thousands, ease workloads, and build skilled, CIM-qualified marketing teams ready to deliver results. Complete the form and our team will show you exactly how an apprentice could fit into your business — and what funding support you could access.

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